Endura Racing announces 2010 sponsor roster!
Endura Racing is now in a position to announce the first wave of 2010 sponsors.
Heading up the bike and product partnership are world-leading bike and component brands LOOK and Sram. The team backing for Look and Sram comes from UK distributor Fisher Outdoor Leisure, who will also be supplying the team with MET helmets. A key philosophy of the Endura Racing outfit for 2010 is to be allied to brands that offer cutting-edge technology and a heritage that echoes pedigree and reliability - both LOOK and Sram compliment this thinking.
Speaking about the partnership Fisher CEO Richard Allmark effuses: “We see our sponsorship of the Endura Racing team over the coming years as a great investment for Fisher and our brands. We are delighted that this fantastic British based team will be racing using some of the world's best products from Sram, LOOK and MET. 2010 should be another great year for British road cycling and it's great for Fisher to be at the
heart of it!”
Other product sponsors are Fizik saddles and Continental tyres, with more product deals to be announced over the coming month.
Outside of product specific partnerships the team will also be allied to Glasgow based online broker Direct Sharedeal and sister company DS Wealth, along with DSDFX. (Direct Sharedeal Foreign Exchange). The new brand offers both private and corporate clients access to wholesale exchange rates, an online trading and payment platform and the kind of personal service that is difficult to attain from larger brokers and banks.
DSD's Mark Wilkinson believes that the tie-in will see new ground being broken for his industry.
“This is DSD's first foray in cycling sponsorship. We are excited that creating this partnership will ensure our business is allied to winners. The sport of cycling, and cycling in general, seems to be in a growth curve in this country and we are especially excited to be involved with the Endura Racing team”.
• Click here to see the Rider's Profile : Download PDF File
• Go to the Official Endura website : www.enduraracing.com
